Having an Effective Web Strategy is No Longer Optional
eMarketer projects that by 2012, 217 million Americans will be online, about 71% of the population.


Tim W. Knox, founder, president and CEO of four successful technology companies says that small and medium sized businesses have one shot at making a good first impression and that is from a well-designed web site. Tim states that a well-designed web site "can project the image and professionalism of a much larger company." Tim goes on to say that "if you're a one man show or a 10,000-employee corporate giant; if you don't have a web site [and a web strategy] your loosing business to other companies that do." But even if your business has a web site, that may not be enough. The question any savvy business owner has to ask is whether or not they have an effective web strategy and if they are realizing the ROI they expected from their web presence. I--Span knows that a professional web site tells the story of your business to your customers.
Our web sites and e-commerce packages are clean and effective web designs. Our web sites are also easy to manage, maintain and are 100% guaranteed! I-Span can help clearly show the value of your business to those who most need to know.
What is your web strategy?
If you are using "off the shelf" templates, you may want to reconsider. Templates are good for some purposes but typically are developmentally restrictive and do not convey the professional look desired by most business owners. They do not help you with a total web site strategy, which is absolutely necessary in today's competitive market place. "Good marketing is consumer understanding," says Kara Heinrichs, chief customer experience officer for Fry Multimedia. "You want to create an understanding of what people do and don't do online. Most metrics are about single-visit behavior, but a purchase event is a multi-visit event. The average user comes back five to seven times before making a purchase. The first visit might build awareness, the second might build preferences, the third might allow him to assess and compare prices, and so on."
The bottom line is this; if your site is not well thought out, well designed with relevant content, or if you don't have a site at all, you are missing out on a powerful marketing tool and losing business. I-Span can help you design, redesign, plan and execute a successful web strategy for your business. We would love to talk to you about your web strategy. Contact us today.
 
 
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