At I-Span we take a holistic approach to web consulting. We focus on your “Web Presence” not just your website. We professionally and expertly construct and manage your web presence using today’s best technology.
What is a web presence and how is it different from a website?
A web presence encompasses the contents of any website or websites you may have online, along with your social media sites, your blog, and any other media you may have online including your newsletters.
A web presence can be broken down into two very different entities. The first is IDENTITY – What you portray yourself, organization or company to be on the Internet. Another way to think of it is, the story you want to disseminate. The second is LOCATION – Where you, your organization or company is located on the Internet. This doesn’t necessarily have to be one place, it can be multiple places as described above and this is not to be confused with where your website or websites are physically stored, that’s another story.
What does it take to build a web presence?
Building a web presence involves more than just putting up a website. It involves a total web strategy centered around these questions; What’s my primary, secondary and tertiary goals?What web based tools do I need to achieve those goals (or just – How will I achieve my goals)?How do I best implement those tools to efficiently and cost effectively achieve my goals?How will I measure what I implement? and finally, How will I maintain or improve what I implement?
What are the goals of my web presence?
Goals for your organization’s web presence could be anything, but should usually contain these characteristics:
They should dovetail your over all plan or strategy.