At I-Span we take a holistic approach to web consulting. We focus on your “Web Presence” not just your website. We professionally and expertly construct and manage your web presence using today’s best technology.
What does it take to build a web presence?
Building a web presence involves more than just putting up a website. It involves a total web strategy centered around these questions; What’s my primary, secondary and tertiary goals? What web based tools do I need to achieve those goals (or just – How will I achieve my goals)? How do I best implement those tools to efficiently and cost effectively achieve my goals? How will I measure what I implement? and finally, How will I maintain or improve what I implement?
What are the goals of my web presence?
Goals for your organization’s web presence could be anything, but should usually contain these characteristics:
They should dovetail your over all plan or strategy.
They should be measurable.
They should be sustainable.
They should be ethical.